Music by The Pony(The Other Room) Foundation | FRED PERRY Korea FRED PERRY Official fredperry.com/ fredperrysubculture.com/ fredperrykorea.com VIEWZIC Project Produced by PARPUNK viewzic.com parpunk.com facebook.com/viewzic facebook.com/vjparpunk twitter.com/parpunkstudio Music Video vmproject.org Produced by VM Project Media Group Filmed / Edit by Beomjin Jo, Yohan Joo, Title Calligraphed by Beomjin Jo fredperrysubcultureviewzicsession.com/ FRED PERRY SUBCULTURE Subculture is Fred Perry's new music initiative bringing you the brightest young talent on the music scene, alongside the cream of British music artists that have a long standing relationship with the brand. Subculture was launched by the legendary Paul Weller at The 100 Club -- the oldest independent music venue in Britain -- in September 05. Why is Fred Perry involved with music? Because it is the original sportswear to streetwear brand -- initially adopted by Mods in 1959 because "They could wear it all night and! still look good in the morning" -- it has then featured in almost every British youth subculture since. From Mods, Suedeheads, Ska/Two Tone, Punk, New Wave, Casuals/Perry Boys, Britpop, Electronic/Rave and the latest Indie revival -- the laurel has been ever present. Passed from generation to generation as an understated timeless classic. Since its launch, Subculture has also often been the first to feature the latest underground sounds on a global basis. This includes The Young Knives, The Rakes, The ...
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